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Digital Marketing

We at TechSwaraj follow an analytical approach for our clients:

  • Understanding your business and what makes you unique in your industry.
  • Determining whether your website capabilities and positioning are in sync with your marketing goals.
  • Building online awareness for your brand, products, and services.
  • Driving traffic to your website, through SEO, Local Search Optimization, Paid online advertising, referrals, social media, and other online resources.
  • Converting visitors to paying customers by identifying the target audience that will be interested in what you have to offer, and optimizing the experience for them.
  • Analyzing at the results and continuously looking for ways to improve the campaign.
  • Search Engine Optimization

    Be found where people search. Synchronize your web content to a judicious mix of correctness and relevance. Harness the power of online search to reach the relevant target group, segregated by their search habits and search trends. Search engine optimization is a process for getting a website ranked on search engines for keywords matching your business. Our SEO experts use their skills to ensure that you feature among the top ten results in all relevant searches.

    Search Engine Marketing / Pay-Per-Click

    Be present where organic search trends do not feature you. Be present at online locations where your target audience is spending most of its time. Be smart, spend smart – pay per click. Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.s

    Social Media management

    Create a robust presence in various online communities and sustain that presence by engaging the relevant audience with customized campaigns tailor-made for specific events, stories and broad-casts. Our process, to help you get established on Social media, includes profile creation, sourcing content, updated posts and detailed reporting. We also monitor and participate in your conversations and help you listen closely to what your audience is saying about you

    Media Planning / Buying

    Placing an online display ad in the most effective space take more planning than it seems. Like a billboard that is strategically placed in a key neighborhood or along an important highway, on the internet these spaces are just as competitive, and can take just as much if not more strategic planning and negotiation to be an effective way to market your business. TechSwaraj offers an online media buying and planning service that can perfectly complement your overall internet marketing strategy. The value and effectiveness of your media plan is one of our main interests, and like every aspect of the development of your online business, we will begin with in-depth research and analysis of your needs and goals. We will determine what your target audience is, and then find the right venues for your ad placement, whether on major websites, smaller niche sites, portals, or ad networks. Then from negotiating a pricing plan with the site, to securing the best eye-catching placement, and through to the design of your ads, we will execute your campaign and track the results in order to continue to improve the strategy.

    Other Services

  • Content Writing
  • Database Marketing
  • Affiliate Marketing
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